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The collective of ambassadors and spokespersons for the Junior Chamber of Commerce of Montreal (JCCM) was created in 2023 with the aim of promoting the voice of Montreal's next generation of business leaders on the economic, social, and political issues that shape our society. Designed as a representative and influential body, it acts publicly to promote the JCCM's priorities and embody its values in the public sphere.
For the 2025–2026 season, the collective is reinventing itself around a strategic quartet: one member of the permanent team, one member of the board of directors, and two public affairs leaders. This configuration leverages complementary expertise to strengthen the JCCM's positioning and refocus its interventions on its key priority issues.
Together, these ambassadors and spokespersons embody the organization's priorities: socio-ecological transition, equity, diversity and inclusion (EDI), well-being at work, skills development, entrepreneurship, intrapreneurship, and impactful business succession.
Their commitment makes the JCCM a vehicle for change and a platform of influence for shaping the future of the business world in Quebec.
Role: Institutional voice of the JCCM, official spokesperson for the organization
Executive Director of the JCCM, she joined the collective this year to represent the organization's voice and image.
Convinced that youth leadership can transform professional environments, she takes a strategic and inclusive approach focused on socio-ecological transition and skills development. Sarah firmly believes in the role of leaders who drive impact and change in building a sustainable and equitable future.
As a One Young World ambassador, she is also active on the international stage, promoting impactful intrapreneurship and the power of networks. At JCCM, she has found an ideal platform to inspire a new generation of leaders.
Her commitment to collaboration makes her a unifying figure within the collective, determined to promote JCCM's values in public debates.
Role: Voice of members, representative of JCCM priorities and key issues
Director of Communications and Government Relations at Casacom, he returns to the JCCM as ambassador and spokesperson for the 2025–2026 collective.
Daniel puts his expertise at the service of Montreal's next generation of business leaders. A member of Équiterre's board of directors, former municipal election candidate, and key player in the City of Montreal's economic development, he embodies an inclusive and strategic vision of leadership.
His mandate at the JCCM focuses on equity, diversity, and inclusion, as well as municipal governance. He wants to make the voices of young professionals heard in decision-making bodies, build bridges between generations, and develop concrete solutions for a more just society.
Role: Member advocate, representative of JCCM priorities and key issues
Director at Exponentiel, she returns to the JCCM as ambassador and spokesperson for the 2025–2026 season.
Known for her political savvy and expertise in strategic communications, Tamara is committed to highlighting the priorities of the next generation of business leaders and issues related to well-being in the workplace, women's place in the economy, and the maternity penalty. She believes in a more equitable professional world, where atypical career paths are valued.
Her experience in consulting firms and Quebec government departments allows her to navigate both the public and private spheres with ease. She returns to the JCCM with a clear goal: to contribute to sustainable and inclusive change.
Tamara is determined to advance the JCCM's priorities and inspire a new generation that is aware of the social and economic challenges of our time.
Rôle : Voix de la gouvernance
Geoffrey Bernard, vice-président, Marketing, données et connaissance consommateur à La Presse, assume la présidence du conseil d’administration de la JCCM pour la période 2025–2027.
Avec plus de 15 ans d’expérience en transformation numérique et en gouvernance, Geoffrey apporte une vision stratégique et rigoureuse au collectif. Son parcours témoigne d’un engagement profond envers l’innovation, la transparence et la responsabilité sociale des entreprises.
Actif dans plusieurs conseils d’administration, il croit au pouvoir des organisations bien gouvernées pour générer un impact durable. À la JCCM, il souhaite renforcer les structures internes tout en soutenant la relève dans ses ambitions professionnelles.
Geoffrey incarne un leadership éclairé et est prêt à faire de la JCCM une référence en matière de gouvernance et d’influence économique au Québec.
Chaque membre du collectif apporte une perspective singulière et un engagement fort envers les nombreuses transformations qui façonnent le monde des affaires. Ensemble, ils et elles portent la mission de la JCCM et contribuent à renforcer le rôle de la JCCM comme acteur influent dans l’écosystème québécois et montréalais à représenter la relève d’affaires et à stimuler le dialogue autour des enjeux contemporains.
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